Our verdict: 4.0 out of 5, cheapest at the counter, thinnest on public proof
GoDaddy Payments earns 4.0 out of 5. It is a payment facilitator: GoDaddy Payments, LLC signs you as a sponsored merchant and works with Elavon, Adyen and Nuvei as processors and U.S. Bank as the sponsor bank [6]. You do not get your own merchant account. GoDaddy approves you, and it can start you before checks finish. Its agreement lets it approve you conditionally for up to $1,500 in sales or 30 days, whichever comes first, while it checks your business [6].
Three things decide whether it fits. First, the price: 2.5% + 0¢ in person on standard fees is low, and the missing per-sale cents fee helps most when tickets are small [1]. Second, the exit: no term and no termination fee, just 30 days' notice [6]. Third, the reserve clause, which hands GoDaddy complete discretion [6]. That clause is common for payment facilitators, but GoDaddy's public review record for the payments side is too small for us to say how often it is used.
Pros
- 2.5% + 0¢ in person with no plan, or 2.3% + 0¢ with Point of Sale Plus [1].
- No contract term or termination fee; 30 days' notice ends it [6].
- Terminals are bought outright, with a 30-day risk-free trial [4].
- Next-business-day payouts at no extra cost [2].
Cons
- Reserves are at GoDaddy's complete discretion and can last a year after you leave [6].
- Keyed-in cards cost 3.5% + 0¢ [1].
- Very few public reviews about the payments product itself [9].
Pricing and fees: the full published schedule
GoDaddy posts one fee table for standard accounts and a second for accounts with a paid GoDaddy plan [1]. Both are below, as published on Oct 21, 2026. GoDaddy also says sellers with more than $100,000 a year can call for special offers [2], so a large account may be quoted below this table.
| Channel or fee | Standard | With Point of Sale Plus or Websites + Marketing Premium/Commerce |
|---|---|---|
| In person (terminal, reader, Tap to Pay) | 2.5% + 0¢ | 2.3% + 0¢ |
| Online store and online appointments | 2.7% + 30¢ | 2.7% + 30¢ |
| Pay Links, Pay Buttons, invoices | 2.9% + 30¢ | 2.8% + 30¢ |
| Keyed-in card | 3.5% + 0¢ | 3.5% + 0¢ |
| ACH by Pay Link or invoice | 1% | 0.8%, $10 maximum |
| WooCommerce plugin | 2.9% + 30¢ | 2.9% + 30¢ |
| Same-day or instant payout | 1.75% | 1.75% |
| Dispute (chargeback) | $15 each | $15 each |
| Point of Sale Plus plan | None needed | $28.99 a month, annual plan [3] |
International cards do not get a separate line in GoDaddy's table [1]; the agreement does list a higher share of international cards than you projected as one reason it may review an account [6].
| Setup | Monthly cost | Effective rate |
|---|---|---|
| Standard: 2.5% x $30,000 + 0¢ x 1,200 | $750.00 | 2.50% |
| Point of Sale Plus: 2.3% x $30,000 + $28.99 | $718.99 | 2.40% |
Standard pricing is what we score, since no plan is required to take cards in person. Point of Sale Plus trims about $31 a month at this volume. It also unlocks Rate Saver, which surcharges credit card customers so you pay 0% on credit and 1.9% + 0¢ on in-person debit [1]. If 40% of the $30,000 were debit, that would be $12,000 x 1.9% = $228, plus $28.99, or $256.99 a month, with your credit card customers paying the rest.
Rate Saver is a surcharge program
Surcharges are regulated state by state. New Jersey has its own rules on how much you may add and how you must disclose it. Read our New Jersey surcharge law page before you switch it on.
Contract, cancellation and hardware
There is no fixed term. The agreement runs until either side ends it, and the termination clause says either party may do so on at least 30 days' notice [6]. We found no early termination fee in the agreement or the fee table [1][6]. GoDaddy also says you can start with no contracts or setup fees [2].
Paid plans are a separate matter. Point of Sale Plus is $28.99 a month on an annual plan [3], and the agreement says subscriptions renew automatically and cannot be downgraded until the term ends [6]. You can skip the plan and still take cards at the standard rate.
| Device | Price |
|---|---|
| Card reader | $79 [5] |
| Smart Terminal Flex (6-inch handheld, printer and scanner) | $275 [4] |
| Smart Terminal Duo (8-inch and 5-inch screens) | $399 [4] |
| Smart Terminal Pro (10-inch swivel display) | $499 [4] |
No lease is offered on these pages, and GoDaddy says you can try a Smart Terminal risk-free for 30 days [4]. The devices are built for GoDaddy's own software. We found nothing on GoDaddy's pages saying they work with another processor, so plan on buying new hardware if you leave. For how a terminal lease differs, see our card terminal lease guide.
Holds, reserves and account terminations
GoDaddy's agreement gives it wide room to hold money. The reserve section says plainly: "Acquirer has complete discretion regarding Reserve Funds-related decisions" [6]. A reserve can be funded from your sales, from your bank account, or by a demand you must pay within eight business hours [6]. GoDaddy may keep reserve funds until one year after the later of termination or your last activity, including chargebacks [6]. The agreement also grants GoDaddy a security interest in your business assets and lets it file a UCC-1 statement [6].
On termination, GoDaddy can suspend or end service without notice for reasons that include a material change in your sales pattern, a higher share of American Express or international cards than you projected, or being deemed financially insecure [6].
The Help Center is more reassuring in tone. It describes a typical reserve as a set percentage held for a set time, gives 5% for 7 days as an example, says you get an email when one is added, and says reserves do not stop you from taking payments [7]. GoDaddy also says reserve policies are set case by case [7]. When a single sale is flagged and documents are needed, GoDaddy says it typically finishes the review within 1 to 2 business days after it gets them [8].
Review evidence is thin. GoDaddy's Trustpilot page has 144,514 reviews for the whole company [9], and almost all are about domains and hosting. We searched it for "payments" and "payout" and read 36 results. Only 7 unprompted reviews were about card processing, and 5 of those 7 describe held funds; 2 of the 5 say processing was then cut off [9]. Seven is too few to rate, and a keyword search pulls in complaints, so we score this criterion 2.5 for not enough public evidence.
- Put your real monthly volume and average sale on the application. The agreement lists a change from your projections as a reason to act [6].
- Link your bank account and finish verification early, since payouts wait until setup is done [8].
- Answer document requests fast: GoDaddy's 1 to 2 day review clock starts when your documents arrive [8].
- Avoid sudden jumps in keyed-in or Pay Link sales, which GoDaddy says can trigger transaction type holds [8].
Support and customer evidence
GoDaddy lists 24/7 support for Smart Terminal owners [4], and its Payments pages give a phone line for sellers with more than $100,000 a year [2]. That is longer coverage than many card processors offer.
The public record is harder to read. GoDaddy's Trustpilot score blends every product, and 84% of all reviews are 5 stars [9]. In our 36 keyword results, 12 were invited and 24 unprompted. The invited ones were mostly praise for a helpful agent; the unprompted ones were mostly 1-star billing and domain complaints. Of 14 unprompted reviews in the "payments" search, 5 say they could not get through to someone who could help [9].
GoDaddy does have a recent regulator action: in 2025 the FTC finalized an order over data security failures in GoDaddy's web hosting [10]. It concerns hosting, not card processing, so we note it here and did not lower the payments score for it.
Alternatives to GoDaddy Payments
- Helcim: published interchange-plus pricing and no contract, a better fit if your customers use a lot of debit cards.
- Clover: more POS software and add-on apps, sold through banks and resellers; compare in Square vs Clover vs Stripe.
- Stax: a monthly membership with pass-through interchange, which can pay off at higher volume.
- Dharma Merchant Services: posts its interchange-plus markup and monthly fee, a fit once sales grow.
For the fee math by channel, see our GoDaddy Payments fees page. BatchOut is our own processing service; when we show it next to GoDaddy, we label it as ours.